Heading - Approach

We adopt a flexible approach and adapt our methodology to meet the specific business goals and budgetary constraints of your projects. Increasingly, businesses are required to justify their spend in all facets of IT, including usability. To that end, we assist you in identifying the impact of usability on your business strategies and the return on investment that can be gained by implementing a user-centred approach.

Too often usability is promoted for the sake of usability itself. Despite those who argue usability is a must in all situations, in the real world compromises will always be made; the key is to establish the right level of user-centred design input that reflects the goals of your business.

Our methodology is highly collaborative. We engage with you to ensure that your business goals are reflected in the design and we collaborate with your target users to make sure your product addresses their needs. There are many touch points throughout the process.

User-Centred Design in Seven Steps

1. Understand the context

Understanding the people who will use your product, the tasks for which it will be used, the context and the technical capabilities of the product or development environment.

2. Create rough mock-ups

Using this knowledge to create rough product mock-ups in order to obtain early user feedback.

3. Test early

Testing early product designs by observing users as they try out the mock-up of your product.

4. Iterative improvement

Iteratively enhancing your mock-up by fixing problems and re-testing until you're sure your product design is usable.

5. Establish the design framework

Fully specifying the design framework and the principles, so that product development can begin with confidence.

6. Usability testing

Retesting the real product with users as it nears completion to make sure that it matches the design and that no new problems have emerged.

7. Gather feedback

Gathering user feedback after product launch to identify improvements for later product releases.